SS17 saw major flashes of yellow on catwalks from Chloe to Chanel and Parisian heavy weight Celine.
If that isn't enough to prove that the tone cuts the mustard, it also looks set to stick around for next season.
It certainly caused quite the stir, with Katy Perry meandering over to take a closer look as she performed.
And viewers also got a closer looked when she helped introduce a performance by Big Sean with the assistance of Joe Jonas.
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American singer Halsey made quite the appearance on the red carpet at the i Hear Radio Music Awards clad in this bold yellow outfit from Versus Versace's SS17 collection.
The current climate might not make you think of the sunshine hue but, trust us, it's THE colour of the moment, and it's time to get in on the trend, ASAP.
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